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Thai-Ha Nguyen

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2026

From Embodied Cognition to Real-World Visit Intention: Destination Brand Meaning in Virtual Reality Tourism

Virtual reality (VR) is now shaping the way users interact, feel, and construct meaning with destinationsin the postpandemic context. Although multiple studies have focused on technical characteristicsor customer satisfaction, in-depth exploration of embodied experience, emotion, and symbolsin virtual tourism space rem...

Thai-Ha Nguyen, Huy Van Le · 0 citations

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