Review
Open access
Sep 2026
Toward a Chinese-Friendly Tourism Supply Chain in Thailand: An Integrative Review and Service Framework
Chinese outbound tourists remain an important market for Thailand, yet destination adaptation is often fragmented across individual businesses and reduced to isolated practices such as translated information, familiar payment options, or targeted promotion. This study aims to identify the key dimensions of Chinese-frie...
An-An Zhou, Thananya Wasusri
· Tourism and Hospitality · 0 citations