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Sponsored Artificial Intelligence: A Modern Approach, Global Edition Artificial Intelligence: A Modern Approach, Global Edition

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Thong Le Pham

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Sep 2026

Willingness to pay for last-mile delivery service: the case of omnichannel grocery retailing in the Mekong Delta, Vietnam

The rapid growth of e-grocery has driven an increasing demand for last-mile delivery services (LMD), making it an important element in the retailing supply chain. However, little is known about the customers’ willingness to pay (WTP) for this service in developing markets. Most of existing studies have focused on d...

Thang Vinh Doan, Thong Le Pham · 0 citations

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