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Sponsored Artificial Intelligence: A Modern Approach, Global Edition Artificial Intelligence: A Modern Approach, Global Edition

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Tian-Li Han

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Book Open access Aug 2026

Beyond Isolated Bidding: Campaign-Channel Coordination for Global Optimal Returns in Online Advertising

The key insight of C3Bid is to leverage channel-wise estimation bias as an explicit coupling mechanism, where campaign-level and channel-level bids are combined through bias-aware weighting to produce the final bid.

Yingjie Chen, Zhuo-Yang Li, Tian-Li Han et al. · 0 citations

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