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Tian-Tian Luo

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Aug 2026

A Study on the Structural Relationships among Sports Brand Live Commerce Marketing Characteristics, Online Immersion, and Chinese Consumers’ Impulse Buying Intention

Based on the Stimulus–Organism–Response model, this study constructs the marketing characteristics of sports brand live-streaming commerce from the dimensions of interactivity, entertainment, and scarcity, and examines the structural relationships among these marketing characteristics, online immersion, and consumers’...

Yuan-Gang Ren, Yan-Xin Guan, Tian-Tian Luo et al. · Korean Society for Leisure S... · 0 citations

Review Open access Jul 2026

Interparental conflict and children's sleep quality in the chinese family context: the serial mediating roles of emotional insecurity and subjective well-being.

BACKGROUND Sleep problems in children are an important risk factor for cognitive, emotional, and behavioral development. Previous studies have shown that interparental conflict is closely associated with poorer sleep quality in children. However, the internal psychological variables involved in this association, partic...

Hongxia Hou, Ya-Xin Guan, Tiantian Luo · BMC Psychology · 0 citations