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Tolufashe Tolufashe

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Review Open access Oct 2026

Business-level strategies and sustainable competitive advantage of small and medium-sized enterprises in Nigeria

Small and medium-sized enterprises in Nigeria operate within a competitive environment characterised by shifting customer expectations, rising operational costs and the continuing difficulty of establishing a defensible market position. This study examined the effect of business-level strategies on the sustainable comp...

Tolufashe Tolufashe · 0 citations

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