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Sponsored Artificial Intelligence: A Modern Approach, Global Edition Artificial Intelligence: A Modern Approach, Global Edition

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Tong Xiao

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Review Open access Aug 2026

The Game of Watching: Commercial Photography, Visual Rhetoric and the Boundary Conditions of Non-conscious Consumption

Commercial photography is often treated either as a transparent record of products and lifestyles or as a stimulus that bypasses reflective judgement. Both positions are inadequate. The persuasive force of a commercial photograph depends on a structured encounter in which image-makers encode claims, photographic form o...

Tong Xiao · 0 citations

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