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Author

Tony Garry

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Review Aug 2026

Social relationship formation with virtual conversational assistants: the roles of anthropomorphism and gratification

It is demonstrated that cognitive and behavioural anthropomorphism influence the formation of feelings of real friendship with machines/VCAs (compared to para-friendship), which extends the unidimensional model of anthropomorphism and highlights a new relational context for gratification.

Arezoo Fakhimi, Tony Garry, Sergio Biggemann et al. · 0 citations

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