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Sponsored Design Multi-Agent AI Systems Using MCP and A2A: Engineer your own Pyt Design Multi-Agent AI Systems Using MCP and A2A: Engineer your own Pyt

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Tram Thi Mai Huynh

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Open access Aug 2026

SHORT VIDEO AND THE COSMETICS CONSUMER BEHAVIOR OF GENERATION Z: THE ROLE OF TRUST AND BRAND LOVE

This study examines the influence of short-form video content on Generation Z consumer behavior in the cosmetics industry, with a particular focus on the mediating roles of brand trust and brand love. Short-form video content is conceptualized as a multidimensional construct reflecting key attributes commonly embedded...

Tiên Thị Thủy Phạm, Le Hoang Thi Ngan Ha, Huong Thuy Cam Nguyen et al. · 0 citations

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