Generative AI and the human touch: unpacking well-being in SME services
Results indicate that perceived knowledge about GenAI and perceived marketplace influence are positively associated with customers’ value co-creation behavior and how AI-enabled services contribute to social value primarily through functional value-in-use rather than emotional pathways.
Luan-Thanh Nguyen, Tri-Quan Dang, K. Ooi et al.
· Journal of Social Impact in... · 0 citations