Open access
Jul 2026
Enhancing Customer Trust in Indonesian Digital Banking: The Moderating Role of Data Privacy Disclosure on AI-Driven Interactions
The results demonstrate that AI-enabled interaction has a positive and significant effect on customer trust, while data privacy disclosure also directly enhances trust, indicating that transparent privacy disclosure strengthens the relationship between AI-enabled interaction and customer trust.
Natalia Ayu, Erny Sulistyaningsi, Basneldi Basneldi et al.
· JMET: Journal of Management... · 0 citations