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Tuan Tai Nguyen

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Open access Aug 2026

The role of Artificial Intelligence and Influencers in building public trust during digitalcrisis communication

The growing complexity of digital crisis communication has led organizations to adopt artificial intelligence (AI) systems and social media influencers as strategic instruments. However, limited empirical research has examined their combined impact on public trust. This study investigates the effects of AI transparency...

Tuan Tai Nguyen · 0 citations

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