Tuğçe Erçetin

The affective power of audio-visual politics: analyzing political video campaigns by multimodal approach and emotional arcs in the presidential elections in Türkiye

With the increasing usage of digital platforms, political campaigns are more creative and complex in their content. Interactive communication, political positions, and performances send messages through visuals, sound, and text. This paper scrutinizes the affective power of audio-visual political campaigns through mult...