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U. O. Ihenacho

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Review Open access Sep 2026

Humancentric Marketing Techniques as Determinant of Marketing Performance of Non-Alcoholic Beverages Firms in Imo State Nigeria

Abstract This study examines the relationship between Humancentric marketing techniques as determinant of Marketing performance in non-alcoholic beverage firms operating in Imo State, Nigeria. The objective of the study is to assess the impact of design thinking on the effectiveness of Marketing strategies employed by...

U. O. Ihenacho · 0 citations

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