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U. S. Otika

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Review Open access Sep 2026

Factors Influencing Entrepreneurship Development in Sub-Saharan Africa: Empirical Evidence from Imo State, Nigeria

The study examines factors affecting entrepreneurial development in sub-Saharan Africa with particular focus on IMO state, Nigeria. The study adopted descriptive survey as its design because of the known population. The study population consist about 3,151 small-scale entrepreneurs and applied Taro Yamane’s formula to...

U. S. Otika · 0 citations
Review Open access Sep 2026

Digital Marketing Innovation and Entrepreneurial Resilience: A Conceptual Review of Sustainable SME Performance in Nigeria

Small and medium-sized enterprises (SMEs) operate in an increasingly dynamic and digitally driven business environment characterized by technological disruptions, changing consumer preferences, and heightened competitive pressures. The purpose of this conceptual review is to critically examine the interplay between...

U. S. Otika · 0 citations

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