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Author

Ubam Suleiman Ibrahim

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Review Open access Sep 2026

TYPOGRAPHY AND FONT DESIGN IN ADVERTISING: THEIR INFLUENCE ON VISUAL COMMUNICATION, CONSUMER PERCEPTION, AND BRAND IDENTITY

Typography is one of the most influential yet frequently underestimated elements of advertising communication. Beyond presenting verbal information, typography contributes to the visual, emotional, psychological, and symbolic dimensions through which consumers interpret advertisements and brands. This paper examines th...

M. Roberts, Keyonne Jakonda, Ubam Suleiman Ibrahim · 0 citations

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