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Author

Udokwu Nnamdi

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Review Open access Oct 2026

IMPACT OF CORPORATE INNOVATION ON PERFORMANCE OF COSMETIC FIRMS IN SOUTH EAST NIGERIA

This study examined on impact of corporate innovation on performance of cosmetics firms in South East Nigeria. The work was anchored on Resource Based Theory (RBT). In the methodology, the study employed descriptive survey research design and questionnaire served as the instrument of data collection. The data collected...

Ekejiuba Chidinma Favour, Udokwu Nnamdi, Nwabuzor Hope C. et al. · 0 citations

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