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Uma Barman

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Open access Sep 2026

Fostering Sustainable Business Growth: Evidence from Digital Marketing Adoption, Access to Finance and Government Support

Small business owners used to face challenges due to limited digital capabilities, constraint access to capital and inconsistent government support. The aim of the study is to investigate the influence of digital marketing adoption, access to finance and Government support on sustainable business growth among small bus...

Uma Barman · 0 citations

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