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Author

Ume Habiba

2 papers indexed here

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Open access Aug 2026

Beyond FinTech Adoption: The Mediating Role of Financial Sustainability in Enhancing Firm Performance among Pakistani Firms

This research explores the relationship of Digital Financial Literacy (DFL), Financial Sustainability (FS), Environmental Sustainability Commitment (ESC), and its impact on Financial Performance (FP) among firms operating in Pakistan. A total of 210 employees working in the manufacturing, services, IT and FinTech indus...

Mohib Farooqui, Moeez Imtiaz, Araam Azeem et al. · 0 citations
Open access Aug 2026

Cyber Vigilance, Management and Awareness: Unmasking Phishing Threats for the Business and Corporate Community

The most popular threats in the universe of internet are phishing attacks. Emails, texts, and even fully functional fake websites are used by crooks to trick victims into disclosing their confidential data especially for business and cooperate community. The most coveted targets are large, financially sound, high-value...

Muhammad Faheem, M. Mudassar, Ume Habiba et al. · 0 citations

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