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Upendra Sunar

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Open access Sep 2026

Behavioral and Informational Determinants of Stock Market Investment Decisions Among Generation Z Investors in Nepal

This study examines the behavioral and informational determinants of stock market investment decision behavior among Generation Z investors in Nepal. Grounded in Behavioral Finance Theory, Prospect Theory, and Social Cognitive Theory, the study investigates the influence of financial literacy, risk tolerance, herding b...

Upendra Sunar · 0 citations

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