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Utkarsh Chadha

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Open access Sep 2026

The Transparency Mandate: The Efficacy of Watermarking and Disclosure Labels in AI-Driven Influencer Marketing

It is argued that transparency in such settings must be reconstructed as a multi-dimensional condition rather than a single act of disclosure, and the shift from disclosure regulation to transparency governance is necessary if the law is to address persuasion in which the identity of the speaker is itself synthetic.

Manisha J. Singh, Utkarsh Chadha · 0 citations
#generative ai Open access Sep 2026

The Authorship Dilemma: Navigating Copyright Ownership in the Age of Generative AI

The answer lies not in deciding whether a machine can be an author but in reforming copyright to separate authorship, creative contribution and ownership, and a tiered framework calibrated to the degree of human creative control is proposed.

Manisha J. Singh, Utkarsh Chadha · 0 citations

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