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Sponsored AI AM CLAUDE, A Beginner's Guide: Learn the basics of working with AI AI AM CLAUDE, A Beginner's Guide: Learn the basics of working with AI

Author

V. B. Rekha

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Review Open access Sep 2026

From Awareness to Action: Building Consumer Confidence in Sustainable Fashion Brands

This study proposes a comprehensive model for building and promoting a sustainable fashion brand by integrating responsible sourcing, transparent production practices, and clear communication of sustainability values. Key determinants of a trusted, sustainable brand include authenticity, product quality, affordability,...

Shanmugam Perumal, V. B. Rekha, A. Munavar et al. · 0 citations

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