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V. Gaffar

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Open access Jul 2026

Mapping Market Risk Narratives of Artificial Intelligence: A Social Network Analysis of Public Discourse

The results offer insights for trust-building in AI, responsible communication, and technology branding strategies and an attitude of caution, with neutral and negative sentiment dominating the AI risk discourse, suggesting that the public isn't entirely positive about AI.

Kirana Labbaika, V. Gaffar, Asep Miftahuddin · 0 citations
Open access Jul 2026

Mapping Consumer Sentiment and Network Dynamics of Perfume Co-Branding Discourse on X/Twitter: A Computational Social Network Analysis Approach

The distribution of consumer sentiment is analyzed, key actors in interaction networks are identified, and the extent to which Twitter-based data can complement the evaluation of fragrance co-branding strategy is explored.

Fida Adzkiyatunnida, V. Gaffar, Asep Miftahuddin · 0 citations

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