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Sponsored Artificial Intelligence: A Modern Approach, Global Edition Artificial Intelligence: A Modern Approach, Global Edition

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V. Nagavalli

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Review Open access 2026

EXPLORING THE AI EDGE: CONCEPTUAL FRAMEWORKS IN THE EVOLUTION OF E-COMMERCE STRATEGIES AND DIGITAL MARKETING

Artificial intelligence (AI) is changing modern e-commerce and digital marketing as organisations move from simple automation to data-driven strategic execution. Following PRISMA guidelines, this paper systematically reviews peer-reviewed studies published between 2024 and 2026 to examine the operational and brand-equi...

V. Nagavalli · 0 citations

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