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Author

V. Tran

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Review Open access Sep 2026

Virtual reality’s impact on visit intention and the moderating role of social signal

This study examines how virtual reality (VR) tourism experiences are associated with visit intention by integrating perceptual stimuli, differentiated organismic mechanisms, and social-contextual moderation within an extended stimulus-organism-response framework in Vietnam. Using standardized pre-survey VR exposure fol...

D. Nguyen, V. Tran · 0 citations

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