Skip to content
Log in
Sponsored AI AM CLAUDE, A Beginner's Guide: Learn the basics of working with AI AI AM CLAUDE, A Beginner's Guide: Learn the basics of working with AI

Author

V. V. Nikolaev

View on Semantic Scholar

1 paper indexed here

We haven’t gathered this author’s papers yet. Follow them and we’ll fetch their work.

Not the right person? Other researchers publish under this name.

Open access Sep 2026

PROSPECTS FOR THE APPLICATION OF ARTIFICIAL INTELLIGENCE IN BRAND MANAGEMENT

This article examines the key promising areas for applying artificial intelligence technology during a period of active digital transformation. Brand management processes are explored, including hyper-personalization of communica-tions, predictive analytics, forecasting, and customer experience management. Key posi-tiv...

Y. Gritsay, V. V. Nikolaev · 0 citations

We use cookies to run the site and, with your consent, for analytics and to show ads. See our Cookie Policy.