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Author

Vasanthi Annamalai

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Review Open access Sep 2026

Strategic and Digital‐Market Pathways to Sustainability Performance and Future Growth and Innovation Intention in Women‐Led Fashion Enterprises: The Boundary Role of Institutional Ecosystem Support

This study examines how strategic orientations, digital‐market practices and institutional support relate to sustainability performance (SP) and future growth and innovation intention (FGII) in women‐led fashion enterprises. Survey data from 201 owner‐managers in Bengaluru, Karnataka, India, were analysed using explo...

Vasanthi Annamalai, R. Lathangi · 0 citations

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