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Venkatanarayana Miriyam

2 papers indexed here

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Open access Aug 2026

A STUDY OF DIGITAL MARKETING IN INDIA- OPPORTUNITIES AND CHALLENGES

Digital marketing has emerged as a significant driver of business growth and consumer engagement in India, supported by rapid internet penetration, smartphone adoption, social media usage, e-commerce, and artificial intelligence. In January 2025, there were over 806 million internet users in India, and there were about...

Venkatanarayana Miriyam · 0 citations
Open access Sep 2026

ARTIFICIAL INTELLIGENCE AS A FORCE MULTIPLIER IN INDUSTRIAL MANUFACTURING: A CONCEPTUAL FRAMEWORK FOR ORGANISATIONAL CAPABILITY ENHANCEMENT

Artificial Intelligence (AI) is reshaping industrial manufacturing by moving organisations beyond conventional automation toward intelligent, connected and increasingly adaptive production systems. The significance of AI extends beyond the substitution of individual tasks. When integrated with organisational data, digi...

Venkatanarayana Miriyam · 0 citations

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