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Sponsored Artificial Intelligence: A Modern Approach, Global Edition Artificial Intelligence: A Modern Approach, Global Edition

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Viky Andrias Haumahu

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Open access Aug 2026

The Effect of Perceived Ease of Use and Perceived Usefulness on Continuance Intention to Use the PLN Mobile Application with Trust as a Mediating Variable

The findings indicate that, in utility-based digital services, functional value and system reliability are considerably more crucial than mere interface simplicity in fostering long-term user loyalty.

Viky Andrias Haumahu · 0 citations

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