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Sponsored Artificial Intelligence: A Modern Approach, Global Edition Artificial Intelligence: A Modern Approach, Global Edition

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Vimal Raj L.

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#explainable ai Review Open access Oct 2026

The Impact of Perceived Online Review Inauthenticity on Consumer Information Vigilance: Evidence from Regression, Correlation and Parallel Mediation Analysis

Online reviews are a dominant source of pre-purchase information, but fake, paid, exaggerated and AI-generated reviews have made review authenticity a central concern for consumers and platforms. Most research addresses the algorithmic detection of fake reviews, while few studies examine how a consumer’s own perception...

Pothula Prashanth, Vimal Raj L. · 0 citations

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