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Violet Basemera

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Open access Sep 2026

Marketing strategy and financial performance of savings and credit cooperative organizations: evidence from Kyamuhunga Peoples SACCO, Uganda

Background Savings and Credit Cooperative Organizations (SACCOs) in Uganda continue to record high non-performing loan ratios and governance weaknesses despite sustained capitalisation. Marketing strategy is a contested determinant of financial performance in the wider literature, with prior evidence drawn mainly fro...

Violet Basemera, M. Manyange, D. Nyambane et al. · 0 citations

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