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Sponsored Artificial Intelligence: A Modern Approach, Global Edition Artificial Intelligence: A Modern Approach, Global Edition

Author

Virat Banugariya

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Review Open access Aug 2026

Authenticity and Transparency in Sustainable Marketing: Extending the Theory of Planned Behaviour in the rPET Textile Industry

This paper aims to discuss sustainability marketing communications focused on the authenticity and transparency of consumer attitudes, trust, and purchase intentions for polyethylene terephthalate (rPET) textiles. The paper is concerned with the material innovation, green communication, and consumer behaviour in the te...

Vaishali Sethi, Virat Banugariya · 0 citations

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