Open access
Sep 2026
EMPIRICAL VALIDATION OF VALUE-BASED ADVERTISING AUTOMATION AND GENERATIVE ENGINE OPTIMIZATION (GEO): OVERCOMING THE "PERFORMANCE TRAP" AND THE "OBSCURITY TAX"
A full-cycle data engineering architecture developed at iLION Digital that leverages server-side Google Tag Manager, Google BigQuery, and custom SQL identity resolution scripts to operationalize automated Value-Based Bidding (VBB) via direct API synchronization is presented.
Vladyslav Bilinchuk, Oleksandr Korogovnyi
· Metaverse Science, Society a... · 0 citations