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Vladyslav Bilinchuk

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Open access Sep 2026

EMPIRICAL VALIDATION OF VALUE-BASED ADVERTISING AUTOMATION AND GENERATIVE ENGINE OPTIMIZATION (GEO): OVERCOMING THE "PERFORMANCE TRAP" AND THE "OBSCURITY TAX"

A full-cycle data engineering architecture developed at iLION Digital that leverages server-side Google Tag Manager, Google BigQuery, and custom SQL identity resolution scripts to operationalize automated Value-Based Bidding (VBB) via direct API synchronization is presented.

Vladyslav Bilinchuk, Oleksandr Korogovnyi · 0 citations

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