AI-Driven Personalization and Customer Engagement in Digital Markets: Evidence from a Five-Year Panel Dataset (2021–2025)
This study investigates the impact of artificial intelligence (AI)-driven personalization capabilities on customer engagement in digital markets using a balanced panel dataset of 28 countries spanning 2021–2025 (N = 140). Drawing on secondary data from the Stanford AI Index, ITU ICT Development Index, UNCTAD e-commerce...