Skip to content

Author

Vo Le Quynh Lam

1 paper indexed here

We haven’t gathered this author’s papers yet. Follow them and we’ll fetch their work.

Not the right person? Other researchers publish under this name.

Open access Sep 2026

AI-Driven Personalization and Customer Engagement in Digital Markets: Evidence from a Five-Year Panel Dataset (2021–2025)

This study investigates the impact of artificial intelligence (AI)-driven personalization capabilities on customer engagement in digital markets using a balanced panel dataset of 28 countries spanning 2021–2025 (N = 140). Drawing on secondary data from the Stanford AI Index, ITU ICT Development Index, UNCTAD e-commerce...

Vo Le Quynh Lam · 0 citations

We use cookies to run the site and, with your consent, for analytics and to show ads. See our Cookie Policy.