Review
Open access
Aug 2026
Green Marketing in Organizations’ Sustainable Practices: A Systematic Review
Objective: The objective of this study is to investigate the potential organizational applications of green marketing that contribute to sustainability. Theoretical framework: The relationship between marketing and sustainability poses challenges for organizations, which can support the proposal of green marketing...
Luana Araújo Matos, Suely Xavier dos Santos, W. D. de Oliveira et al.
· Revista de Gestão Social e A... · 0 citations