Review
Open access
Aug 2026
Revisiting the nexus between Strategic Capability and Sustainable Competitive Advantage in Kenyan Pharmaceutical Sector: Investigating the Role of International Experience
Purpose: Global firms today face intensive competitive landscape distinguished by accelerated technological disruptions, evolving customer expectations and uncertainties compelling firms to continuously adopt effective strategies in pursuit of creating sustained competitive superiority. The pharmaceutical industry in K...
Abdi Wario, Z. Awino, W. Njeru et al.
· European journal of business... · 0 citations