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Author

W. Prananta

2 papers indexed here

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Review Open access Sep 2026

From perception to feasibility: Explaining AI adoption in SMEs through the TOE framework

The findings reveal that financial capability, organizational readiness, and perceived usefulness all exert positive and significant effects on AI adoption, with perceived usefulness emerging as the most influential determinant.

Bogy Febriatmoko, Dorojatun Prihandono, W. Prananta et al. · 0 citations
Review Open access Jul 2026

Predicting boycott intention and participation among urban Muslim consumers in Indonesia

Purpose – This research aims to extend the classic theory of planned behavior (TPB) framework by incorporating social media influence and religiosity as key predictors, thereby providing a more comprehensive explanation of boycott intention and subsequent participation among Muslim consumers in a high-digital-penetrati...

W. Prananta, A. Wijaya · 0 citations

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