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Author

Wachiranun Pum

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Review Open access 2026

When Clean Code Becomes Costly: Balancing Human Readability and AI Digestibility with the NUDEE Framework

Aim/Purpose: This study maps the structural tension between human-centric Clean Code conventions and the architectural demands of LLM-based coding agents. It proposes NUDEE, a management framework for governing codebases optimized for both human readability and AI digestibility. Background: Clean Code prescribes deep...

Wachiranun Pum, Narongsak Sukma · 0 citations
Review Open access 2026

AI-Enabled Participatory Marketing: A Bibliometric Analysis and Research Agenda

Aim/Purpose: This study addresses the structurally skewed measurement of performance outcomes in the rapidly expanding AI-enabled participatory marketing literature. This paper aims to map the intellectual structure of this field, to measure the amount of outcome-related research in six performance domains and to ident...

Wachiranun Pum, Narongsak Sukma, A. Leelasantitham · 0 citations

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