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Walid Abdelhalim

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Review Sep 2026

Navigating the Public–Private Nexus: Strategic Marketing and Competitive Sustainability in an Emerging Hybrid University Model

As public universities worldwide adopt fee‐paying models, they increasingly operate as hybrid institutions that must reconcile public missions with market demands. This study investigates the role of strategic marketing (SM) in relation to perceived competitive sustainability (CS) within this contested space, using...

Walid Abdelhalim · 0 citations

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