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Sponsored Design Multi-Agent AI Systems Using MCP and A2A: Engineer your own Pyt Design Multi-Agent AI Systems Using MCP and A2A: Engineer your own Pyt

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Wanlop Aruntammanak

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Open access 2026

Assessing AI readiness and adoption for marketing optimization in Bangkok's SMEs: An application of structural equation modeling (SEM)

Artificial intelligence (AI) has emerged as an important strategic tool for improving marketing performance and enhancing the competitiveness of small and medium-sized enterprises (SMEs). Despite its growing adoption, limited empirical evidence explains how different dimensions of organizational readiness influence AI...

Wanlop Aruntammanak, Yod Sukamongkol · 0 citations

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