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Wei-Guo Zhang

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Review Open access Oct 2026

Authenticity across human and synthetic influencers: a configurational review of source evaluation and social influence

Authenticity has become a central concern in social media influencer research, yet its construction is examined differently across human, virtual, and artificial intelligence (AI)-mediated sources. This study examines how authenticity is constructed and evaluated across these influencer contexts. This study...

Xiao-Ru Lin, A. Fikry, Wei-Guo Zhang et al. · 0 citations

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