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Author

Wei Han

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Open access Aug 2026

Compensating the body with biographies: The persuasion code of destination virtual influencers

Travel decisions rely heavily on authentic experiences, yet destination virtual influencers (VI) lack firsthand travel experiences. How consumers accept and evaluate their recommendations remains unclear. This study proposes that identity biographies function as compensatory narrative cues that shape consumers’ percept...

Jin Xue, Wei Han · 0 citations

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