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Wen-Zheng Shu

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Book Open access Aug 2026

Generative Optimization for Incentivized Advertising with Global Level Constraints

Incentivized advertising allocates monetary or virtual rewards to drive user engagement, where a key challenge is optimizing continuous incentive magnitudes under strict global constraints. This problem is complicated by high-frequency interactions, delayed feedback, and non-Markovian user dynamics such as fatigue, whi...

Gege Chen, Ning Luo, Hao Jiang et al. · 0 citations

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