Preprint
Aug 2026
TAGR: Temporally Adaptive Generative Recommendation for Industrial Live-Streaming Advertising
Live-streaming advertising is an important monetization channel on short-video and e-commerce platforms, where rapidly changing live content, promoted products, and user feedback impose strong freshness requirements on recommendation models. Existing generative recommenders designed for static domains fail at three lev...
Wencai Ye, Guangyi Liu, Chaoyi Wang et al.
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