Virtual Journeys, Real Benefits: Understanding the Nexus Between Innovativeness, VR Travel, and Quality of Life
This study investigates the relationships among virtual reality (VR) traveler innovativeness, VR travel experience, and perceived quality of life. Drawing on online survey data from [A1.1][A1.2]544 respondents recruited via Prolific, confirmatory factor analysis was conducted to establish construct reliability and vali...