Author

Wisnu Yuwono

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Open access Oct 2026

Building Customer Trust and Experience through Marketing Factors: Evidence from International Personal Shopper Services in Batam

Background: Technological advancements and digitalization have sparked new shopping trends, such as international personal shopper services. Batam is a city with significant potential for these services. However, building customer trust is a major challenge, as most transactions are conducted online, which can impact c...

Erilia Kesumahati, Pendi Putra Jaya, Wisnu Yuwono · Indonesian Journal of Busine... · 0 citations

Review Open access Sep 2026

The Influence of Family Support, Digital Competence, and Entrepreneurship Education on International Entrepreneurial Intention with Entrepreneurial Self-Efficacy as a Mediating Variable on Gen Z Students in Batam City

Unemployment remains a persistent challenge in Indonesia because employment opportunities and labor absorption have not expanded proportionately with the number of job seekers. Entrepreneurship offers an alternative, yet international entrepreneurial interest among Generation Z students remains limited. This investigat...

Erilia Kesumahati, Anisah Salsabilah, Wisnu Yuwono · Jurnal Ekonomi Manajemen Sis... · 0 citations