Review
Open access
2026
Trust in the machine: Expanding UTAUT with competence trust and user experience in organizational AI platform
As more and more AI-powered tools and platforms are adopted in organizations to automate routine tasks, support decision-making, and improve efficiency, adoption is often lopsided, with employees embracing the system while also wondering whether it can effectively perform work-critical tasks. This study examines how or...
Wittika Thangchan, W. P. Wall
· Decision Science Letters · 0 citations