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Xi-Rang Yang

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Open access Aug 2026

Beyond the label itself: how disclosed content shapes consumer responses to AI-generated product imagery in E-commerce

With increasing global demands for transparency, disclosure labels are becoming a standard feature of e-commerce interfaces, and a central open question is how the presence of such a label, and what it discloses, changes consumer responses relative to no label at all. This study examines this question using AI-gene...

Xi-Rang Yang, Jiaxi Liu, Changlin He et al. · 0 citations

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