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Open access Aug 2026

Disintermediation Governance and Complementor Innovation: An Empirical Look at Amazon.com

This study investigates how the platform’s disintermediation governance policy (i.e., the policy that disciplines complementors and consumers circumventing the platform to transact directly) affects complementors’ product innovation and launching strategies. We leverage a change in the Communication Guideline on Amazon...

Xia Han, Gaoyang Cai, Grace Gu · 0 citations

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