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Sponsored Design Multi-Agent AI Systems Using MCP and A2A: Engineer your own Pyt Design Multi-Agent AI Systems Using MCP and A2A: Engineer your own Pyt

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Xian-Lu Zhao

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Open access Sep 2026

How TikTok Food Influencers Shape Young Consumers’ Purchase Intentions: The Mediating Roles of Credibility and Parasocial Interaction

Social media influencers have become increasingly important in digital marketing through interactive and personalised content. This study investigates how TikTok food influencers’ attributes influence young consumers’ purchase intentions through the mediating roles of credibility and parasocial interaction (PSI). Drawi...

Zhuang Tian, W. Abas, A. A. Ghazali et al. · 0 citations

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